Institutional Analysis:
The Weinstein Company:
The Weinstein Company has a very simple logo, consisting only of their name and three upside down triangles. The black background contrasts well with the grey colour of the trainges and also ties in nicely with the simple, but effective white colouring of the font. The weinstein company both produces and distributes well known films, such as Scream 4 and Silver Linings Playbook.
Pixar:
The Pixar production logo is a sequence that appears at the begining and end of most Pixar production movies, and features a playful desk lamp. The 1986 short film Luxo, Jr. is the source of the small hopping desk lamp included in Pixar's logo. The font is straightforward, as are the colours.
Miramax Films:
Miramax films, unlike the other logos, doesn't just have a plain background, but actually has the shape of the letter 'M'. Other than this, the logo is very simple, using just black and white colours for the font. Capitals are used, along with a straightforward font. Miramax films produced films such as Pulp Fiction, Bridget Jones's Diary and most recently, The Wedding Ringer.
After conducting research into different types of logos, I found that the most common, and also most effective logos use simple designs and colours. Typical colours such as black, white and grey and used for the background and font, and usually match up with whatever design the logo has itself. The more straightforward the logo, the more memorable it is for the audience, allowing them connect with it.
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